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Reputation through communication

Reputation Australia provides media training courses, presentation skills programs and a range of communication training and services. Our programs are designed to boost your reputation in person, in print, on-air and online.

We provide training in sales skills, negotiations, dealing with crises and profiling the CEO as an important reputational asset for their organisation.

We also work in the field of media convergence, advising and supporting organisations to integrate TV, radio, press and social networks like Twitter and Facebook.   We also work with media organisations and individual journalists who are transitioning from one medium to another.

Our production division, Reputation TV, produces audio and video programs for online and offline content.

Reputation Australia's team of Senior Associates in Sydney, Canberra, Melbourne, Adelaide and Brisbane works with government and private sector clients in cities and regional centres across Australia.

Please contact us via email at any time to talk about your training or project.       Or call the Managing Director, Steve Cropper on 02 9640 8050 or 0411 486 914.

 

April 12, 2012
Imagine a business park in a virtual world
Imagine if your customers could walk around, wear, drive, use, play with your products or services rather than watch them on a short TV add or read about them in a newspaper particle. Imagine they could spend hours with your concept rather than a few minutes or seconds. This week;s Reputation Online guest is Jim Sink, the CEO of avatar reality, the company that created the virtual world Blue Mars.
March 30, 2012
Monitoring Consumer Generated Media
Of all the things that go into the equation to create an organisation’s reputation, what is the one factor that has the highest impact, lowest cost, most lasting impression? Customer service.
April 4, 2012
Will Online marekting ever replace advertising?
This is a tough one to answer but we can say emphatically that today's marketer is particularly interested in returns on investment. Tradition diads of marketing are shifting fast. there is a significant migration to the online space as marketers seek more measurable, more affordable and more interactive channels through which to engage with their markets.
March 10, 2010
Reason to follow back on Twitter
Like lots of people, it took a while for the penny to drop in my head about Twitter. At first I didn't really get the point. I do now. A colleague in the US, Bernie Borges has posted an article on his site titled, "Top reasons I follow Back On Twitter. Take a look at his article at http://www.findandconvert.com/blog/2010/top-reasons-i-follow-back-on-twitter/
Feb1, 2012
The Word-of-mouth Factor
Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important. In fact, if you look at this in the context of social media and the speed of communication over the Internet, word-of-mouth referral has never been as important as it is today. In this timeless article, Alex Harris, editor of Reputation Report, examines the increased importance of word-of-mouth referrals, social media and online referral websites.
March 2, 2010
Oh Brave New Virtual World
Imagine you are a member of a multi-site organisation with locations across the country or around the world. Sitting at your computer at home or in your workplace, you log into your organisation's 'Virtual Reality (VR) Workplace', where you can move freely through a virtual environment using a computer-generated version of yourself - your own personal avatar.
Aug 26th 2011
Good business or a waste of shareholders funds?
Corporate Social Responsibility (CSR) is one of those phrases that business struggles to define, both in terms of what it means and, more to the point, what it might deliver.

Media Training
& other courses
 MediaMany people fear them, but a media interview can be a highly valuable opportunity to reach a large audience quickly and persuasively.
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PR & Media Management Services
MediaMedia relations is always important and more than ever companies need to be able to liaise with media effectively.
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Audio and Video
Production
AudioA video or audio program can greatly increase session times on a website, reach out to new audiences and dramatically illustrate a message.
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Online Public
Relations
OnlineThe burgeoning world of social networks and media means organisations need to engage with their audiences effectively online.
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Reputation Australia Pty Ltd
Level 2, 68 York Street
SYDNEY NSW 2000
T:  02 9640 8050  or  0411 486 914
E:  scropper@reputationaustralia.com.au
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