About Us
New Media
Public Relations
Your Name

Adding to the value of your good name

Reputation Australia provides training in media interview skills, presentation skills and a range of other communication skills and services. Our programs are designed to boost your reputation in person, in print, on-air and online.  Take a look at our book - Mastering Media Interviews in the 21st Century by Steve Cropper.

We also provide training and support to respond effectively in a crisis.  

People who are starting out in a PR role can be brought up-to-speed quickly and efficiently through our PR Essentials coaching program.

Our training programs are also available as self-paced or personalised online coaching via Reputation Online Learning.

We can assist organisations to tap into the vast and increasingly important digital space of online media.

Our production division, Reputation TV, produces audio and video programs for online and offline content.

Reputation Australia's seasoned professionals advise clients in government and the private sector across Australia and South-East Asia.

Please contact us via email at any time to talk about your training or project.       Or call Steve Cropper on 0411 486 914.


June 12, 2013
After 25 years coaching groups and individuals in the art of the interview, veteran Australian Media Trainer Steve Cropper shares insights and guidelines for success in media interviews.
May 7, 2016
Your reputation or what people can read about you on the Internet is a fragile thing open to abuse by others. One bad review can stick around forever and can turn customers off. As Benjamin Franklin said “It takes many good deeds to build a good reputation, and only one bad one to lose it.”
January 13, 2015
This paper written for PR professionals, describes how reputation and crisis issues management can more effectively navigate a client’s communications environment to steer public sphere ‘conversations’ in a client’s interest though enhanced client/agency relationship management and the application of academic insights.
December 17, 2014
For some, the idea of being interviewed or having a voice in issues online is distressing. But if we join the conversation we can share our ideas, help people by alerting them to possibilities and boost our own reputation into the bargain.
October 23, 2014
Social Media is hitting traditional media hard. Will media swallow social media or vice versa? Or will a new hybrid emerge? And what are the implications for spokespeople?
Jan 13, 2015
This document ties combines a briefing analysis with sound strategy to advocate universal briefing of all agencies from a singular document in order to overcome operational convergent communication difficulties. This approach creates documents that all (from client to production assistant) can read which incorporates a robust academic position that helps bridge the language barrier that can ironically exists between professional communicators because of terminology differences.
April 20, 2016
It takes a split second for a potential customer to decide they don't want to engage with your brand, whether they are buying for their business or household. If a brand and its offer does not emotionally connect with a prospective buyer, rarely will repetition change that. Indeed, it could waste even more budget only to turn audiences off even more!
Jan 5, 2015
It's time to start thinking about 'social' media and conventional media as the same thing.
Feb 1, 2014
Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important. In fact, if you look at this in the context of social media and the speed of communication over the Internet, word-of-mouth referral has never been as important as it is today. In this timeless article, Alex Harris, editor of Reputation Report, examines the increased importance of word-of-mouth referrals, social media and online referral websites.
September 4, 2014
Management has its hands on the controls of an organisation and is uniquely placed to enhance or ruin its reputation, especially in challenging crisis situations. As the media and social media merge and expand, it is more important than ever for management to understand how to deliver a good result from a bad situation.
April 12, 2012
Imagine if your customers could walk around, wear, drive, use, play with your products or services rather than watch them on a short TV add or read about them in a newspaper particle. Imagine they could spend hours with your concept rather than a few minutes or seconds. This week;s Reputation Online guest is Jim Sink, the CEO of avatar reality, the company that created the virtual world Blue Mars.
Aug 26, 2014
Corporate Social Responsibility (CSR) is one of those phrases that business struggles to define, both in terms of what it means and, more to the point, what it might deliver.

Media Training
& other courses

 MediaMany people fear them, but a media interview can be a highly valuable opportunity to reach a large audience quickly and persuasively.
Click to learn more

PR & Media Management Services

MediaMedia relations is always important and more than ever companies need to be able to liaise with media effectively.
Click to learn more

Audio and Video

AudioA video or audio program can greatly increase session times on a website, reach out to new audiences and dramatically illustrate a message.
Click to learn more

Online Public

OnlineThe burgeoning world of social networks and media means organisations need to engage with their audiences effectively online.
Click to learn more

Reputation Australia Pty Ltd
Level 2, 68 York Street
T:  0411 486 914
E:  scropper@reputationaustralia.com.au
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