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Adding to the value of your good name


Celebrating it's first decade of operations, Reputation Australia provides media training courses, presentation skills programs and a range of communication training and services. Our programs are designed to boost your reputation in person, in print, on-air and online.

Take a look at our new book - Mastering Media Interviews in the 21st Century by Steve Cropper.

We also provide training in sales skills, negotiations, dealing with crises and profiling the CEO as an important reputation asset for their organisation.

Our production division, Reputation TV, produces audio and video programs for online and offline content.

Reputation Australia's team of Senior Associates in Sydney, Canberra, Melbourne, AdelaideBrisbane and Hong Kong works with government and private sector clients across Australia and South-East Asia.

Please contact us via email at any time to talk about your training or project.       Or call Steve Cropper on 0411 486 914.

 

July 4, 2013
Management has its hands on the controls of an organisation and is uniquely placed to enhance or ruin its reputation, especially in challenging crisis situations. As the media and social media merge and expand, it is more important than ever for management to understand how to deliver a good result from a bad situation.
July 17, 2013
Social Media is hitting traditional media hard. Will media swallow social media or vice versa? Or will a new hybrid emerge? And what are the implications for spokespeople?
August 30, 2013
It's time to start thinking about 'social' media and conventional media as the same thing.
Aug 26th 2012
Corporate Social Responsibility (CSR) is one of those phrases that business struggles to define, both in terms of what it means and, more to the point, what it might deliver.
April 12, 2012
Imagine if your customers could walk around, wear, drive, use, play with your products or services rather than watch them on a short TV add or read about them in a newspaper particle. Imagine they could spend hours with your concept rather than a few minutes or seconds. This week;s Reputation Online guest is Jim Sink, the CEO of avatar reality, the company that created the virtual world Blue Mars.
June 12, 2013
After 25 years coaching groups and individuals in the art of the interview, veteran Australian Media Trainer Steve Cropper shares insights and guidelines for success in media interviews.
Feb1, 2013
Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important. In fact, if you look at this in the context of social media and the speed of communication over the Internet, word-of-mouth referral has never been as important as it is today. In this timeless article, Alex Harris, editor of Reputation Report, examines the increased importance of word-of-mouth referrals, social media and online referral websites.
July 26, 2013
For some, the idea of being interviewed or having a voice in issues online is distressing. But if we join the conversation we can share our ideas, help people by alerting them to possibilities and boost our own reputation into the bargain.

Media Training
& other courses

 MediaMany people fear them, but a media interview can be a highly valuable opportunity to reach a large audience quickly and persuasively.
Click to learn more

PR & Media Management Services

MediaMedia relations is always important and more than ever companies need to be able to liaise with media effectively.
Click to learn more

Audio and Video
Production

AudioA video or audio program can greatly increase session times on a website, reach out to new audiences and dramatically illustrate a message.
Click to learn more

Online Public
Relations

OnlineThe burgeoning world of social networks and media means organisations need to engage with their audiences effectively online.
Click to learn more

Reputation Australia Pty Ltd
Level 2, 68 York Street
SYDNEY NSW 2000
T:  0411 486 914
E:  scropper@reputationaustralia.com.au
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