Will Online marekting ever replace advertising?

This is a tough one to answer but we can say emphatically that today's marketer is particularly interested in returns on investment.  Tradition diads of marketing are shifting fast.   There is a significant migration to the online space as marketers seek more measurable, more affordable and more interactive channels through which to engage with their markets.

A white paper published by the social marketing consultancy TICK YES addresses these issues and reveals the new reality in terms of marketing in the virtual world of the 21st century. 

You can view the whole white paper here.