Business Writing
Being able to write effective business materials with ease, accuracy and impact is a fundamental skill in today’s fast-paced business world. Yet many business documents, from emails and letters to reports and sales materials, fail to achieve the intended result and reflect poorly on the writer and their organisation due to problems with writing style, grammar, punctuation and spelling.
This practical workshop will show you how to maximise the impact of your business materials and write with greater confidence. Our one-day workshop (9am-5pm) focuses on the art of business writing as a communication tool, and is limited in size to ensure personal attention.
The workshop emphasises participant interaction, exercises, discussion and sharing of experiences in a supportive environment, and provides handy hints, tips and tools to help you improve your business writing from the moment you get back to the office.
Participants cover:
- Use the six keys to effective business writing to help you write with confidence
- Understanding and overcoming writing weaknesses and working with strengths
- Writing reader-focused materials (focusing on business letters as practical examples)
- Tailoring your style to different types of readers and writing situations
- Writing clear, concise copy that is impactful and persuasive
- Avoiding common errors of grammar, punctuation and spelling (from sentence construction and dangling participles to apostrophes and commonly confused words!)
- Structuring your writing task to make best use of the time available
- Editing your writing (and that of others) for accuracy and impact
- Enjoying the writing task!
Who should attend
With an emphasis on modern-day business writing, the workshop is suitable for inexperienced writers or those who need to improve their business writing skills, experienced writers who want to polish or refresh their business writing skills, managers who need to edit or review the writing of others, academic, scientific or technical writers moving to a corporate role.
Please contact us to discuss your training needs.