Media Interview Skills Learn how to tackle probing questions, make the most of all positive opportunities and discover how to be an effective representative of your organisation, industry or issue.

 

Whether you have some experience as a spokesperson or you are a complete beginner, we can tailor a program from basic to advanced.

Participants cover:

• Developing powerful messages to achieve cut-through;
• Delivering your message in a way that the media can use;
• Handling difficult issues and turning them into opportunities for your organisation;
• Staying calm under pressure.

The workshops are conducted at our media and presentation-training studio in Sutherland or on your premises anywhere in Australia or New Zealand. Participant record a number of practice interviews in a variety of media contexts, depending on your individual needs.

Programs are tailored to your organisation's specific requirements, such as number of participants, available time, your most important media, existing skill level of participants.

Who should attend

Media Spokesperson training is for almost anyone. Typically, participants are heads of organisations or a senior executive in the public, private or not-for-profit sector. Many people attend as part of their career development. Some people are scientists, financial analysts, lawyers, doctors or other specialists who need to develop their media interview skills to be a guest experts in the media. It is always good practice to keep your media skills fresh. So top-up courses are available along with programs designed to take your skills to a higher level, such as learning how to cope with a crisis situation or damaging issue.

Please contact us to discuss your specific needs.