PR Planning

The next session is in Sydney on Thursday April 15th, 2010 from 9am - 5pm.

Cost: $525+GST per person.

Click here to enquire or to register. 

Or download the details and registration form > Workshop 15 April 2010 Preparing a PR Communication Plan

A well considered plan is the essential foundation for a successful public relations campaign, regardless of its scope or budget.

This full-day workshop covers the ten key elements of a comprehensive public relations/ communication plan, including how to develop media relations and issues management strategies, objectives, target publics, research, timing, budgeting, and evaluation.

The workshop emphasises participant interaction, exercises, discussion and sharing of experiences in a supportive environment, and provides guidelines, tips and tools to enable you to write a PR/communication plan as soon as you get back to the office.

Participants cover:

• The ten key elements of a PR/communication plan
• Considering the communication opportunity or challenge and the issues involved
• Using research to help plan your campaign
• Writing objectives that provide a clear direction and enable effective evaluation
• Identifying and analysing target publics to ensure targeted communication
• Communication tactics commonly used in PR campaigns, including media activities
• Guidelines to preparing budgets and timelines
• Evaluation mechanisms to ensure accountability, including media content analysis

Please note that this workshop does not cover business writing skills, media release writing or media relations strategy, which are the focus of three other one-day workshops.

Who should attend

Whether you are new to the communication field and are keen to learn the basics or an experienced practitioner in need of an update and fresh ideas, this workshop will give you useful guidelines and tools to help you prepare an effective PR plan. It’s ideal for PR and marketing executives, public affairs and media relations officers, and businesspeople who wish to develop their own public relations campaign.

Please contact us to discuss your needs.