Steve Cropper Founder and Managing Director Steve’s career spans journalism, politics, public relations and online marketing communications, culminating in the establishment of Reputation Australia in 2003. Through the 1980s, he was a television and radio reporter and newsreader for National Nine News, 2UE and the ABC TV. He also worked for Independent Radio News in the UK.
In 1990, Steve joined the NSW Government as a media adviser in the Premier’s Department, working in the Office of Strategic Planning. Steve moved to Britain in 1993 where he worked with global PR firm Burson-Marsteller on a range of pan-European corporate accounts including General Electric and Motorola. Media training clients included the Australian High Commission and Embassy in London, Bonn and Paris as well as Austrade in Britain and France. In Europe he was involved with a range of multinational companies working on issues management and crisis preparedness. Back in Australia, Steve joined the Federal Airports Corporation as Manager, Media and Corporate Relations, responsible for media and, community relations, re-branding and government liaison during the two-year period of privatisation of Australia’s airports. Subsequent to the FAC, Steve worked for five years at Hill and Knowlton Asia-Pacific advising governments and corporations on preparing for and responding to crisis situations and issues and corporate advisory, focussing on reputation management in a variety of business situations. Typically, these involved mergers and acquisitions, IPOs, CEO profiling, employee communication, liaison with business analysts and media. In recent years, Steve has developed a video and audio production service and has produced a number of WebTV programs and online video resources for clients. Since founding Reputation Australia in 2003, Steve has advised business leaders across Australia and the Asia-Pacific region in crisis & issues management and online marketing communications.