Writing Media Releases
The next session is in Sydney on Thursday June 10th, 2010 from 9am - 5pm.
Cost: $525+GST per person.
Click here to enquire or to register.
Or download the details and registration form > Workshop 10 June 2010 Writing Effective Media Releases that Generate Coverage
Many publicity opportunities are lost simply because some organisations fail to produce effective media releases. No matter how interesting or topical your news is, it generally won’t attract media exposure without a well considered and well written media release.
This popular one-day workshop coaches in the art of writing impactful media releases and is limited in size to ensure personal attention. The emphasis is on ensuring you quickly learn the fundamentals of writing successful media releases in a stimulating, interactive atmosphere that encourages participant interaction and group discussion.
The workshop includes practical writing exercises and features relevant media footage and real-world case studies, not just theory.
Participants cover:
- Dealing with the Australian media 14 elements for media attention to ensure your release is newsworthy
- Finding the best ‘hook’ or ‘angle' for your target media
- Tailoring your story for different media; ‘soft’ and ‘hard’ news 20 guidelines for writing effective media releases – content, style, structure, formatting
- Addressing the Who, What, Where, When, Why and How
- Avoiding common mistakes that reduce the effectiveness of your media release
- Writing effectively within time constraints
Who should attend
The workshop covers all the basics you need to start writing the moment you get back to the office. It is suitable for anyone who wants to learn how to produce effective media releases, from public relations and marketing executives to businesspeople who want to undertake their own publicity. It’s also great as a refresher if it’s been a while since you wrote a media release or need some new ideas and inspiration!
Please contact us to discuss your specific needs.