Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important.

In fact, if you look at this in the context of social media and the speed of communication over the Internet, word-of-mouth referral has never been as important as it is today.

In this timeless article, Alex Harris, editor of Reputation Report, examines the increased importance of word-of-mouth referrals, social media and online referral websites.

read all about it at http://www.reputationreport.com.au/2009/06/the-word-of-mouth-factor/