CEO Momentum Build momentum for your CEO mandate The reputation and profile of a CEO or Managing Director is directly linked to that of the organisation that they lead.  The Leader needs to be inspirational, guided by a strong sense of purpose and have a clear vision for the future.

The Leader must deliver on promises - here and now - and ensure that they build a legacy.  However, US and Australian research suggests that Leaders have a limited life.  Some studies show that a typical Leader lifecycle can be as short to 24 - 36 months in a particular organisation.  The CEO Momentum program analyses where a Leader is up to in the five phases of the Leader's Lifecycle and builds a specific plan to refocus reputation-building activities to where they are needed most. 

We work with some of Australia's most reputable and respected CEOs and Boards.  We begin by examining where the Leader is up to from their own perspective, where there might be gaps in performance or where they are ahead of the game.  We then cross-reference that with opinions from key internal and external stakeholders of importance to the organisation and the Leader personally. 

The resulting report provides a clear view of what needs to be done to maximise the Leader's performance as a key reputational asset for the organisation now - and looks into the future to where the Leader plans to go next.  This might include addressing the Leader's media profile, developing plans to establish or expand dialogue in person with key stakeholders through a series of presentations, engaging more with key government organisation, shareholders, suppliers and other stakeholders.  It might include an online engagement component.

With a national network of Senior Associates, Reputation Australia works with CEOs in the Government and private sectors in Sydney, Canberra, Melbourne, Adelaide and Brisbane and indeed metropolitan and regional centres across the country.

To find out more or to discuss your requirements in more detail, please contact us via email or telephoner Managing Director Steve Cropper on 02 8021 9404.