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Mastering Media

Learn how to tackle probing questions, make the most of all positive
opportunities and discover how to be an effective representative
of your organisation, industry or issue.

Reputation Australia consultants have more than 30 years experience in
Media Training. Back in the 1980s, our Managing Director, Steve Cropper
was one of the pioneers of media training in Australia.

We have a range of specialist media training programs for specific
sectors including:

Participants cover:

  • Developing powerful messages to achieve cut-through;
  • Delivering your message in a way that the media can use;
  • Handling difficult issues and turning them into opportunities;
  • Staying calm under pressure;
  • Lots of on-camera practice.

Workshops are conducted at our training studios at 53 Walker Street, North Sydney. 
However we work with clients in Canberra, Melbourne, Adelaide, Brisbane and indeed
cities and regional centres across Australia. We can also run sessions at your
premises anywhere in Australia or overseas.

Programs are tailored to your organisation's specific requirements, your most
important media, your issues, the existing skill level of participants etc.

 

Who is this for?

Mastering Media is for almost anyone.  Typically, participants are heads of
organisations or a senior executive in the public, private or not-for-profit
sector.  Lots of private business owners do the training as part of their
marketing strategy.   Many people attend as part of their career development. 
Some people are scientists, financial analysts, lawyers, doctors or other
specialists who need to develop their media interview skills to be guest
experts in the media.  It is always good practice to keep your media skills
fresh.  So top-up courses are available along with programs designed to
take your skills to a higher level, such as learning how to cope with a crisis
situation or damaging issue.

Please contact us to discuss your specific needs.  Or telephone 
Steve Cropper on 02) 8021 9404.

Check out the Latest Podcasts

MediaReputation Online is our new podcast series that talks to experts about how to build and enhance your reputation in the online world of the internet.
Click to learn more

Need Media Training?

 MediaMany people fear them, but a media interview can be a highly valuable opportunity to reach a large audience quickly and persuasively.
Click to learn more

Reputation TV

Media A video or some audio makes websites much 'stickier'. It increases sessions times on your website and is a great way to broaden your relationships with customers online.
Click to learn more

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28/11/2011 5:45:17 PM
26/11/2011 7:49:17 PM
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