Here is a regularly updated list of articles by Reputation Australia and contributions from others. If you would like to submit an article, please email the article or an outline to Steve Cropper at scropper@reputationaustralia.com.au

Are You Ready To Handle a Crisis Today? For many organisations, a potential crisis is a case of out-of-sight, out-of-mind. Too often we see organisations responding to a crisis from a blank piece of paper. When a crisis hits, it is already too late to call a meeting and ask one another, "Now what do we do?" read more
Will Online marekting ever replace advertising? This is a tough one to answer but we can say emphatically that today's marketer is particularly interested in returns on investment. Tradition diads of marketing are shifting fast. there is a significant migration to the online space as marketers seek more measurable, more affordable and more interactive channels through which to engage with their markets. read more
Imagine a business park in a virtual world Imagine if your customers could walk around, wear, drive, use, play with your products or services rather than watch them on a short TV add or read about them in a newspaper particle. Imagine they could spend hours with your concept rather than a few minutes or seconds. This week;s Reputation Online guest is Jim Sink, the CEO of avatar reality, the company that created the virtual world Blue Mars. read more
Monitoring Consumer Generated Media Of all the things that go into the equation to create an organisation’s reputation, what is the one factor that has the highest impact, lowest cost, most lasting impression? Customer service. read more
The Word-of-mouth Factor Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important. In fact, if you look at this in the context of social media and the speed of communication over the Internet, word-of-mouth referral has never been as important as it is today. In this timeless article, Alex Harris, editor of Reputation Report, examines the increased importance of word-of-mouth referrals, social media and online referral websites. read more
Reputation Australia announces merger with Kennedy Communications Reputation Australia and Kennedy Communications merge to create a larger organisation with expanded offering. The new organisation provides an end-to-end communication skills solution. read more
Oh Brave New Virtual World Imagine you are a member of a multi-site organisation with locations across the country or around the world. Sitting at your computer at home or in your workplace, you log into your organisation's 'Virtual Reality (VR) Workplace', where you can move freely through a virtual environment using a computer-generated version of yourself - your own personal avatar. read more
Reason to follow back on Twitter Like lots of people, it took a while for the penny to drop in my head about Twitter. At first I didn't really get the point. I do now. A colleague in the US, Bernie Borges has posted an article on his site titled, "Top reasons I follow Back On Twitter. Take a look at his article at http://www.findandconvert.com/blog/2010/top-reasons-i-follow-back-on-twitter/ read more
Latest edition of Reputation Online available now In this episode we talk with a senior Sydney newspaper man about how online media is impacting on the business of journalism. Can conventional perss stay relevant in the midst of a stampede to the online environment for news and entertainment. Listen to Sean McNamara's interview at Podbean or download it to your iPod. read more
Good business or a waste of shareholders funds? Corporate Social Responsibility (CSR) is one of those phrases that business struggles to define, both in terms of what it means and, more to the point, what it might deliver. read more

Are You Ready To Handle a Crisis Today?

For many organisations, a potential crisis is a case of out-of-sight, out-of-mind. Too often we see organisations responding to a crisis from a blank piece of paper. When a crisis hits, it is already too late to call a meeting and ask one another, "Now what do we do?"

Will Online marekting ever replace advertising?

This is a tough one to answer but we can say emphatically that today's marketer is particularly interested in returns on investment. Tradition diads of marketing are shifting fast. there is a significant migration to the online space as marketers seek more measurable, more affordable and more interactive channels through which to engage with their markets.

Imagine a business park in a virtual world

Imagine if your customers could walk around, wear, drive, use, play with your products or services rather than watch them on a short TV add or read about them in a newspaper particle. Imagine they could spend hours with your concept rather than a few minutes or seconds. This week;s Reputation Online guest is Jim Sink, the CEO of avatar reality, the company that created the virtual world Blue Mars.

Monitoring Consumer Generated Media

Of all the things that go into the equation to create an organisation’s reputation, what is the one factor that has the highest impact, lowest cost, most lasting impression? Customer service.

The Word-of-mouth Factor

Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important. In fact, if you look at this in the context of social media and the speed of communication over the Internet, word-of-mouth referral has never been as important as it is today. In this timeless article, Alex Harris, editor of Reputation Report, examines the increased importance of word-of-mouth referrals, social media and online referral websites.

Reputation Australia announces merger with Kennedy Communications

Reputation Australia and Kennedy Communications merge to create a larger organisation with expanded offering. The new organisation provides an end-to-end communication skills solution.

Oh Brave New Virtual World

Imagine you are a member of a multi-site organisation with locations across the country or around the world. Sitting at your computer at home or in your workplace, you log into your organisation's 'Virtual Reality (VR) Workplace', where you can move freely through a virtual environment using a computer-generated version of yourself - your own personal avatar.

Reason to follow back on Twitter

Like lots of people, it took a while for the penny to drop in my head about Twitter. At first I didn't really get the point. I do now. A colleague in the US, Bernie Borges has posted an article on his site titled, "Top reasons I follow Back On Twitter. Take a look at his article at http://www.findandconvert.com/blog/2010/top-reasons-i-follow-back-on-twitter/

Latest edition of Reputation Online available now

In this episode we talk with a senior Sydney newspaper man about how online media is impacting on the business of journalism. Can conventional perss stay relevant in the midst of a stampede to the online environment for news and entertainment. Listen to Sean McNamara's interview at Podbean or download it to your iPod.

Good business or a waste of shareholders funds?

Corporate Social Responsibility (CSR) is one of those phrases that business struggles to define, both in terms of what it means and, more to the point, what it might deliver.

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