They're Talking About You - - ONLINE
Hosted by ABC tech commentator, author and blogger, Paul Wallbank, “They’re Talking About You -- ONLINE” is a four hour workshop is designed for those responsible for PR and communications to deal with protecting and enhancing their organisation’s reputation in an often hostile online world.
During the workshop participants will learn how to monitor what is being said about their products, deal with criticism and make use the new media channels as effective branding tools.
At the end of the workshop, participants will have an understanding of the benefits and limitations of the major online communications media.
Participants cover:
- The major online media channels
- Identifying which platforms are appropriate
- Monitoring chatter
- Dealing with problems
- Disarming the critics
- Effective use of online marketing methods
- Using online media as a recruitment tool
- Being a credible online authority
Who is this for?
"They’re Talking About You -- ONLINE" is suitable for communications professionals, managers or business proprietors wanting to maximize the use of online media and avoid unnecessary mistakes in the virtual marketplace.
Please contact us to discuss your specific needs. Or telephone Steve Cropper on 02) 8021 9404.
What is the advice for companies considering intergrating online communication into their marketing strategy? Watch this short interview with Sam Trujillo, Director of Consumer Marketing at Bayer Healthcare Pharmaceuticals.