In this first edition of Reputation Online, we talk to Professor Jim Macnamara of the University of Technology Sydney. professor Macnamara is an accomplished PR practitioner and a leading academic in communication studies. In this interview, he presents the case in favour of businesses participating in online conversations with customers and other stakeholders. He also explains what is meant by some of the terms of online communication that sometimes still baffle people.

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Reputation Online is our new podcast series that talks to experts about how to build and enhance your reputation in the online world of the internet.

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Many people fear them, but a media interview can be a highly valuable opportunity to reach a large audience quickly and persuasively.

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A video or some audio makes websites much 'stickier'. It increases sessions times on your website and is a great way to broaden your relationships with customers online.

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