“The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger--but recognize the opportunity.” 
― John F. Kennedy


Reputation Australia Crisis Issues Management Preparedness Communication Management

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A lie gets half way around the world before the truth has a chance to get its pants on.

- Winston Churchill


PR Crisis Management and Communication Training Skills Canberra

Whilst effective communication during a crisis is critically important, many organisations need more.  Our companion consultancy, Business Risk International, has been assisting to protect the interests of our clients for more than 27 years.  They have established themselves as one of the leading Australian-owned Security, Risk and Continuity consulting organisations.

With expertise in both government and the private sector, the firm has developed the highest possible level of service available today.

  • Business Continuity Planning
  • Security Risk Management
  • Crisis, Disaster and Emergency Planning
  • Forensic and Factual Investigations
  • Protective Security
  • Security Risk and Threat Assessments
  • Security Surveys
  • Security Technology Recommendations
  • Staffing Analysis
  • Terrorism and Counter Terrorism
  • Vulnerability Analysis solutions


Reputation specialises in developing communication plans and resources for organisations to get them ready to face difficult challenges.  This might involve creating an issues management strategy that first analyses an organisation's issues landscape and putting systems in place to manage it.

For organisations concerned about their risk profile and potential crisis that might strike, we develop a crisis communication plan. The plan takes account of the organisation's potential risks and provides procedures and resources to respond to a crisis quickly and effectively.

In addition to crisis communication, Reputation delivers comprehensive crisis management consultancy, training and services such as logistics, business continuity, simulations and more.


In a world obsessed with brands and image, it is dangerous to forget about corporate reputation.  Each organisation is surrounded by stakeholders who have some area of interest in its activities; an individual browsing a supermarket shelf, a doctor considering prescribing a pharmaceutical product or a community examining plans for a new factory in the neighbourhood – stakeholders will be more influenced by the way a company conducts itself than by any glossy advertisement. This is particularly true in times of crisis.

Handling an issue or crisis can be management’s biggest challenge.  It can represent significant risk to a company’s reputation, impact upon daily operations, traumatise staff, adversely affect customers, and damage short and long-term financial performance.

Likewise, many issues test the capability of management on a day-to-day basis; staff morale problems, information leaks, legal challenges, deteriorating customer confidence, rumour and speculation in the media are among the more vexing challenges facing management today.

There is no escaping the fact that in the 21st Century, the public will demand to know what is happening in a crisis and how management is coping. Companies can either try to deny this and suffer the consequences or responsibly manage the situation.

Reputation Australia provides Crisis & Issues management, preparedness and crisis communication support and advice.  We operate in Sydney, Melbourne, Canberra, Adelaide and Perth.