By the end of the program, participants will:
• Be better informed about the online ecosystem.
• Deploy content and monitor what others are
• Have a plan for responding to content including
Rundown of Sessions:
This is a highly participatory, interactive workshop conducted in small groups of up to eight participants. A selection of contemporary online examples are used to illustrate concepts and technique.
During this 4-hour workshop, participants also complete a series of exercises designed to practice the various methods presented during the workshop.
• Major online media channels
• Appropriate platforms
• Monitoring chatter
• Dealing with problems
• Disarming critics
• Effective use of online marketing methods
• Online media as a recruitment tool
• Being a credible online authority
The internet is now THE primary powerhouse of modern communication on a personal, corporate, national and global level.
The sheer bulk of content is almost inconceivable. More and more people are spending more and more of their time each day online for news, entertainment, shopping, relationships, conducting business, lobbying and many other reasons.
Developing or protecting a reputation online seems at times an overwhelming challenge. And yet, many individuals find overnight worldwide fame through online channels like You Tube or a particularly successful blog.
Many sophisticated marketing organisations and political parties drive their profiles through social networks like Facebook, Twitter and virtual worlds.
In response to this need for skillful communication through social media, Reputation Australia has developed They're Talking About You -- ONLINE, an interactive seminar designed to give participants knowledge and practice in how to protect and enhance their organisation's good name in a sometimes hostile online world.
Participants will learn how to monitor what is being said about their products, deal with criticism and use new media channels as effective branding tools.